3form

Category Archives: Shop News

Dream in Color

by Zach on March 12, 2014

Color is everything. When color is right, form is right.” -Marc Chagall Light and color are inseparable– bound together in both science and art, from optics to abstract expressionism. Color affects our emotions as well as simply the way we navigate the world. Color alone can represent a brand, a mood, or just tell you [...]

Love is in the air…

by Zach on February 6, 2014

It’s February, Valentine’s Day is just around the corner, love is in the air, and there are few things we love more than motorcycles.We’ve got some exciting new products that we are photographing, and for those of you familiar with last year’s LA2 catalog, you know no photoshoot is complete without at least one motorcycle.

Answering ‘An Invitation to Innovation’

by Zach on January 28, 2014

Remember how we said at the beginning of the year that we love an “invitation to innovation”? Well, I suppose you could say we RSVP’d. Pantone, an X-Rite company and global color authority, announced PANTONE® 18-3224 Radiant Orchid as the color of the year for 2014. Leatrice Eiseman, executive director of the Pantone Color Institute®, [...]